UX strategy, part 1

The Move Your Tale project cannot move on its own. I need to figure out a UX strategy; some sort of path to follow during this project. I’ve only done one usability test, and since UX is more than just usability testing, I need structure.

A strategy, a strategy! My kingdom for a strategy!

I’m creating an arsenal of reading material, mainly comprised of blog posts and articles written by UX professionals. These are proving to be thought-provoking, and I realize I have my work cut out for me. Is it just me, or does it seem like there are a lot of strategies out there? Maybe everyone’s talking about the same few things, and I just have to put on my decoder ring to figure it all out.

Personas – an oldie but a goodie

In Ben Hunt’s article Understanding Goals of Web Site Users, I am reminded of creating personas.  Personas have been around for a while, and I assisted in creating one several years ago. Woooo…I assisted in creating one. Wow…living the dream there, Melanie. Alright, so I don’t have much experience with personas, but that doesn’t phase me one bit. Many of these articles talk about personas, so I’ll put that on my list of potential steps in my developing UX strategy.

“List of potential steps.” Sounds rather non-committal, doesn’t it? I clearly am not certain about how I am going to create this UX strategy just yet.

Strategic planning – how can you go wrong with a word like “strategic?”

At the risk of sounding elementary, I began searching for “UX strategies.” Seems logical, right? Planning Your UX Strategy by Renato Feijó gave some helpful insights, such as defining your strategic plan. Renato provides the following for strategic planning:

  • Figure out where you are today
  • Work out where you want to be in the future
  • Choose and prioritise actions, while addressing any issues
  • Map out the journey
  • Get the job done

With regard to the Move Your Tale website, I feel these strategic planning steps would be a good start, so I’ll add them to my potential steps for a solid UX strategy.


Next on my weaponry list is The S.M.A.R.T. User Experience Strategy by Dickson Fong. I love this article. It discusses the extreme importance of defining user goals (and business goals) that are:


By scrutinizing our goals with this S.M.A.R.T. criteria, we create goals that can actually be accomplished and measured in some way. By simply saying, “We want the Move Your Tale website to be fun,” we aren’t defining a goal that is specific. And by not being specific, we are unable to meet the other four criteria.

Alright, so far I have the following on my list of potential steps for a UX strategy:

  • personas
  • strategic planning
  • S.M.A.R.T. criteria for user and business goals

That’s enough for today. Rest up, take your Emergen-C, and we’ll start again later.

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